YWCA Toronto—Champion Women

Digital Ad Campaign, Social Media, Street Banners, Public Transit

A rallying cry and invitation to the public to Champion Women.

The YWCA Toronto is dedicated to lifting up the lives of women and girls through programs that promote equality, economic security and lives free from violence by way of transformative services. The aim of this campaign was to engage new and existing supporters to raise funds and position the YWCA Toronto as the leader in addressing gender inequity. As Art Director, I worked closely with the Creative Director and writer to create a 360 campaign. Through social media marketing, an email series, print, transit and out-of-home, this campaign not only declares what the YWCA Toronto does for women and girls and what their efforts transform them into, it's also a rallying cry and an invitation to the public to do the same, to Champion Women.

YWCA Toronto—Champion Women

Digital Ad Campaign, Social Media, Street Banners, Public Transit

A rallying cry and invitation to the public to Champion Women.

The YWCA Toronto is dedicated to lifting up the lives of women and girls through programs that promote equality, economic security and lives free from violence by way of transformative services. The aim of this campaign was to engage new and existing supporters to raise funds and position the YWCA Toronto as the leader in addressing gender inequity. As Art Director, I worked closely with the Creative Director and writer to create a 360 campaign. Through social media marketing, an email series, print, transit and out-of-home, this campaign not only declares what the YWCA Toronto does for women and girls and what their efforts transform them into, it's also a rallying cry and an invitation to the public to do the same, to Champion Women.

YWCA Toronto—Champion Women

Digital Ad Campaign, Social Media, Street Banners, Public Transit

A rallying cry and invitation to the public to Champion Women.

The YWCA Toronto is dedicated to lifting up the lives of women and girls through programs that promote equality, economic security and lives free from violence by way of transformative services. The aim of this campaign was to engage new and existing supporters to raise funds and position the YWCA Toronto as the leader in addressing gender inequity. As Art Director, I worked closely with the Creative Director and writer to create a 360 campaign. Through social media marketing, an email series, print, transit and out-of-home, this campaign not only declares what the YWCA Toronto does for women and girls and what their efforts transform them into, it's also a rallying cry and an invitation to the public to do the same, to Champion Women.

YWCA Toronto—Champion Women

Digital Ad Campaign, Social Media, Street Banners, Public Transit

The YWCA Toronto is dedicated to lifting up the lives of women and girls through programs that promote equality, economic security and lives free from violence by way of transformative services. The aim of this campaign was to engage new and existing supporters to raise funds and position the YWCA Toronto as the leader in addressing gender inequity. As Art Director, I worked closely with the Creative Director and writer to create a 360 campaign. Through social media marketing, an email series, print, transit and out-of-home, this campaign not only declares what the YWCA Toronto does for women and girls and what their efforts transform them into, it's also a rallying cry and an invitation to the public to do the same, to Champion Women.

YWCA Toronto—Champion Women

Digital Ad Campaign, Social Media, Street Banners, Public Transit

The YWCA Toronto is dedicated to lifting up the lives of women and girls through programs that promote equality, economic security and lives free from violence by way of transformative services. The aim of this campaign was to engage new and existing supporters to raise funds and position the YWCA Toronto as the leader in addressing gender inequity. As Art Director, I worked closely with the Creative Director and writer to create a 360 campaign. Through social media marketing, an email series, print, transit and out-of-home, this campaign not only declares what the YWCA Toronto does for women and girls and what their efforts transform them into, it's also a rallying cry and an invitation to the public to do the same, to Champion Women.

Front View iPhone X Mockup Vol.2 by Anthony Boyd Graphics

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