LOGO DESIGN Senior Graphic Designer
Paul Newman’s children’s charity A Hole in the Wall Camps has been re-named Dreamcraft. These are ideations for a logo mark for the new charity, which runs camps and programs where children facing serious medical conditions and life-threatening illnesses can enjoy a summper camp experience despite the challenges they face. Programs span the globe—reaching children and their families in 39 countries.
LOGO + BRAND IDENTITY Creative Lead
During the 2010 Winter Games, the City of Vancouver hosted LIVE CITY VANCOUVER, two distinct outdoor celebration sites in the heart of the city. LiveCity Vancouver offered top entertainment, big-screen Olympic Winter Games sporting coverage and Olympic sponsor pavilions. I developed a bilingual logo and visual style to work seamlessly with the Olympic brand environment. The brand carried through to exterior signage and a website.
BRAND IDENTITY Graphic Designer
No More 3-somes was the name of a guerrilla marketing campaign for THE BROADWAY YOUTH RESOURCE CENTRE through Edelman’s CSR initiative The Little Give. Our team’s goal for the client was to bring public awareness to youth homelessness in Vancouver. Elements of the campaign included producing a video as well as postering various Vancouver neighborhoods.
LOGO + BRAND IDENTITY Project Creative Lead
The Heart Truth is a three-year campaign that was created for the HEART AND STROKE FOUNDATION in 2007. It was designed to raise awareness about the risk of heart disease and stroke for women across Canada and the US and covers many different media, including point of sale, printed and online marketing materials.
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