» Identities Elyssa Schmid

Dreamcraft Ideation

LOGO DESIGN Senior Graphic Designer

Paul Newman’s children’s charity A Hole in the Wall Camps has been re-named Dreamcraft. These are ideations for a logo mark for the new charity, which runs camps and programs where children facing serious medical conditions and life-threatening illnesses can enjoy a summper camp experience despite the challenges they face. Programs span the globe—reaching children and their families in 39 countries.

Tagged: A Hole in the Wall Association Camps, elyssa schmid, logo design, Paul Newman

Live City logo

LOGO + BRAND IDENTITY Creative Lead

During the 2010 Winter Games, the City of Vancouver hosted LIVE CITY VANCOUVER, two distinct outdoor celebration sites in the heart of the city. LiveCity Vancouver offered top entertainment, big-screen Olympic Winter Games sporting coverage and Olympic sponsor pavilions. I developed a bilingual logo and visual style to work seamlessly with the Olympic brand environment. The brand carried through to exterior signage and a website.

Tagged: City of Vancouver, elyssa schmid, Identities, Live City, logo design, Olympics, Vancouver, Winter Games

Whistler brand

BRAND IDENTITY Project Creative Lead

The RESORT MUNICIPALITY OF WHISTLER needed a rebranding to complement the look of the Vancouver 2010 Winter Olympic and Paralympic Games. A new visual identity and logo refresh were applied to stationery, publications, printed materials, environmental displays and media presentations.
__See more of the project in Publications

Tagged: creative lead, Delivering the Dream, elyssa schmid, graphic design, Identities, logo and branding, logo design, Olympics, publication design, Resort Municipality of Whistler, Whistler, Winter Games

Little Give 2009

BRAND IDENTITY Graphic Designer

No More 3-somes was the name of a guerrilla marketing campaign for THE BROADWAY YOUTH RESOURCE CENTRE through Edelman’s CSR initiative The Little Give. Our team’s goal for the client was to bring public awareness to youth homelessness in Vancouver. Elements of the campaign included producing a video as well as postering various Vancouver neighborhoods.

Tagged: Broadway Youth Resource Centre, BYRC, elyssa schmid, graphic design, guerilla marketing, The Little Give, Vancouver, youth homelessness

Heart Truth brand

LOGO + BRAND IDENTITY Project Creative Lead

The Heart Truth is a three-year campaign that was created for the HEART AND STROKE FOUNDATION in 2007. It was designed to raise awareness about the risk of heart disease and stroke for women across Canada and the US and covers many different media, including point of sale, printed and online marketing materials.
__More of this program in Interactive

Tagged: Heart and Stroke Foundation, logo and branding, The Heart Truth